VP - Innovation
Blockchain can guarantee product authenticity, fight counterfeiting
Founded in 1973, Paris-headquartered Lectra is one of the leading providers of apparel and fashion technology solutions. The company empowers brands and manufacturers from design to production and the management of collections that cover the entire product lifecycle in the fashion and apparel industry. Philippe Ribera, vice president-innovation, discusses supply chain challenges and offers possible solutions to them in an interview with Fibre2Fashion.